휴리스틱,휴리스틱事例,Heuristics,휴리스틱마케팅
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작성일 22-12-04 18:25본문
Download : 휴리스틱,휴리스틱사례,Heuristics,휴리스틱마케팅.pptx
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‘Heuristics- Mental Shortcuts’
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Who is more likely as a criminal
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A rule of thumb that often helps in solving a certain class of problems, but makes no guarantees.
(Perkins, 1981)
- Irrationality of cognition
What is heuristic
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1. Representativeness heuristic
Used to Judge similarity to stereotypes
2. Availability heuristic
Used to judge likelihood or frequency of event, occurrence
3. Attitude heuristic
Used to judge with previously formed attitude - halo effect
3-way of heuristic
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Wray Herbert ‘On Second Thought’
- Analysis of heuristic recently
- includes segmentalized theory
‘The Visceral Heuristic’
‘The Visionary Heuristic’
‘The Momentum Heuristic’
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- Lack of time
- Too much information
- Low importance
- Lack of judgment , information
- Habitual, repetitive decision
When heuristic occur’
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“ …(To be continued )
레포트/경영경제
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휴리스틱,휴리스틱事例,Heuristics,휴리스틱마케팅
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휴리스틱,휴리스틱事例,Heuristics,휴리스틱마케팅
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휴리스틱,휴리스틱사례,Heuristics,휴리스틱마케팅,경영경제,레포트
다.